Advanced Revenue Management

– Commercial Strategy, Structure & Communication


Click here to download the brochure.



3 Thursdays: 22nd, 29th February and 7th March 2024.

The format is 10am – 12.30pm (Online)


About the Programme:

An Advanced Revenue Management programme aimed at hospitality professionals with at least 2 years’ experience in a Revenue or
Commercial role. This course is aimed at those who would like to expand their knowledge within the revenue discipline and are
interested in growing more commercial awareness and revenue culture within their property. The programme will also support the
development of employees currently working within Sales, Marketing, Digital Marketing and GM roles, providing them with an understanding of the importance and effectiveness of a strong, collaborative commercial team.

Objectives of the Programme:

What you will learn:

  • Pricing, Forecasting & Segmentation – Practising Agility in an ever-changing environment
  • Benchmarking and Reputation – Why it is an integral part of any revenue strategy
  • Commercial Focus – Structure, Strategy & Communication



Sandra Gannon and Amanda O’Donovan of the Innovate Room


Price €195 pp  – for Members

Price €250 pp – for non-Members


This course is limited to 20 people. Book your place below.

For more information, call Dervla O’Neill on (086) 083 6626, or email: