Wednesday 27th April 2022



10am – 1 pm by webinar (3 hours plus Q&A)


Who should attend:

This masterclass is for those marketing staff and managers who are familiar with marketing and want a more strategic overview and have responsibility for developing a Marketing Plan for the property or specific service area.


Course Outline:

You will learn: –

–      how to develop a Marketing Plan

–      how to assess the current marketplace and generate ideas

–      how to set marketing objectives and goals

–      what are the strategic options available?

–      devise Action Plans for the different areas of the business

–      how to budget for the implementation of this Plan



 Marc Thornton, MD DTA Marketing

(marketing expert and trainer on Leadership and Management Development Programme)



Members €35 pp
Non Members €50 pp



Book online below.

For more information, email Dervla O’Neill at  or call 086 083 6626 for more information