Recap and Grow your Digital Skills
Dates:
Thursday 8th, 15th, 22nd and 29th February 2024.
Delivery: 4 x 3 hour sessions online (9.30am to 12.30pm)
Download Programme Outline here.
Course Overview:
Designed for IHF Skillnet, and specifically for those who previously completed the IHF Skillnet Digital Marketing programme with Irish Times Training over the last 5+ years, this programme offers a recap across a number of the key areas within Digital Marketing
Programme Schedule:
MODULE 1 – Social Media Marketing
MODULE 2 – SEO
MODULE 3 – Understanding Google Analytics
MODULE 4 – Online Display Advertising
What you will learn:
Module 1 will introduce participants to the latest changes and updates across the main social media platforms, with particular focus on TikTok and Instagram, before moving to a refresher module on the importance of keeping up to date with your SEO.
Module 3, on Google Analytics, focuses on the key changes that have taken place in recent years, as well as some upcoming changes such as GA4
Finally, Module 4 will look at online display advertising, introducing some new content for participants and helping them gain a better understanding of how they can reach their audiences with relevant and targeted ad campaigns.
Trainers:
Irish Times Training and their selection of Digital Marketing Experts Panel
Fee:
Members €195 pp
Non Members €250 pp
Booking:
Book below.
For more info, email Dervla O’Neill at oneilld@ihf.ie or call 086 083 6626
