Maximising Opportunities via Data Collation & Analysis (26Feb)


9 in stock


  • Monday, 26th February 2024
  • Online – half day – 9.30am to 1pm


About the Programme:

Data collation and analysis is essential for maximising revenue generation. Without robust data collation and analysis processes, your business is working in the blind – unable to assess performance, forward plan or identify strengths, weaknesses and opportunities. This programme supports all employees involved in data collation (across front of house, reservations, sales and operations) with understanding the fundamental principles behind effective data collation.  It also provides tips and insights about how to develop an effective data collation and analysis strategy that can maximise opportunities for your business.

What you will Learn:

  • What does CRM and Data Capture mean and what is its function?
  • What does GDPR compliant data mean?
  • Data capture for diverse contexts: offline and online
  • What needs to be measured via Data Capture?
  • Pitfalls to watch out for when recording data
  • Systems for data collation
  • Using data for effective communications



Julie O’Brien

Over her 30 year career, Julie has been a long-term practitioner of the merits of integrated data collation and analysis processes to inform strategy and maximise opportunities across all seasons for hotels. Providing solutions that are practical and achievable,  Julie has worked with some of Ireland’s leading hotel brands on implementing and refining their data collation processes to ensure that relevant, compliant and valuable data is captured at diverse contact points from reception to reservations and sales.


Laura Lynam

Goal-focused and solution-driven, Laura is a digital and online data collation expert who has generated measurable success via bespoke strategies for some of Ireland’s leading hotels and visitor attractions along with well-known retail brand names including Curry’s Ireland and Woodies.



Members: €95 pp

Non-Members: €125 pp


This course is limited to 15 people. Book your place below.

For more information, call Dervla O’Neill on (086) 083 6626, or email:

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