Insights into how to play the Sales Channel Management game effectively to achieve sustainable success


Part 1 – Thursday, 29th February 2024

Part 2 – Tuesday, 12th March 2024

2 half days online, from 9:30am to 1pm, with breaks

Who should attend?

Sales Managers, Conference/Events Manager, Revenue Managers, General Managers


Course content:

What you will learn: at the end of this session you will understand

  • the sales channel landscape
  • from offline and online to direct and indirect sales channels
  • the profile, characteristics, and nuances of each sales channel
  • the opportunities offered via each sales channel and how to maximise same
  • insights into how to effectively engage with each sales channel
  • how to identify and integrate sales channels that are the best match for your business
  • how to integrate sales channels to create sustainable revenue generation and year-round business
  • how sales channel management aligns with other functions, including revenue/demand management
  • how to harmoniously integrate pricing models (fixed and yieldable) across diverse sales channels



Julie O’Brien

Tourism Strategy, Product Development and Commercial Specialist



Price €99 pp  – for Members

Price €125 pp – for non-Members


This course is limited to 20 people.

Book online below.

For more information, call Dervla O’Neill on (086) 083 6626, or email: