Insights into how to play the Sales Channel Management game effectively to achieve sustainable success
Dates:
Part 1 – Thursday, 29th February 2024
Part 2 – Tuesday, 12th March 2024
2 half days online, from 9:30am to 1pm, with breaks
Who should attend?
Sales Managers, Conference/Events Manager, Revenue Managers, General Managers
Course content:
What you will learn: at the end of this session you will understand
- the sales channel landscape
- from offline and online to direct and indirect sales channels
- the profile, characteristics, and nuances of each sales channel
- the opportunities offered via each sales channel and how to maximise same
- insights into how to effectively engage with each sales channel
- how to identify and integrate sales channels that are the best match for your business
- how to integrate sales channels to create sustainable revenue generation and year-round business
- how sales channel management aligns with other functions, including revenue/demand management
- how to harmoniously integrate pricing models (fixed and yieldable) across diverse sales channels
Trainer:
Julie O’Brien
Tourism Strategy, Product Development and Commercial Specialist
Price €99 pp – for Members
Price €125 pp – for non-Members
This course is limited to 20 people.
Book online below.
For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie
