Digital Marketing Refresh Programme (Oct2023)

Recap and Grow your Digital Skills

 

Dates:

Thursday 5^th, 12^th, 19^th and 26^th October

Delivery:  4 x 3 hour sessions online (9.30am to 12.30pm)

 

Download Programme Outline here.

 

Course Overview:

Designed for IHF Skillnet, and specifically for those who previously completed the IHF Skillnet Digital Marketing programme with Irish Times Training over the last 5+ years, this programme offers a recap across a number of the key areas within Digital Marketing

 

Programme Schedule:

MODULE 1 – Social Media Marketing

MODULE 2 – SEO

MODULE 3 – Online Display Advertising

MODULE 4 – Understanding Google Analytics

 

What you will learn:

Module 1 will introduce participants to the latest changes and updates across the main social media platforms, with particular focus on TikTok and Instagram, before moving to a refresher module on the importance of keeping up to date with your SEO.

Module 3 will look at online display advertising, introducing some new content for participants and helping them gain a better understanding of how they can reach their audiences with relevant and targeted ad campaigns.

Finally, Module 4, on Google Analytics, focuses on the key changes that have taken place in recent years, as well as some upcoming changes such as GA4

 

Trainers:

Irish Times Training and their selection of Digital Marketing Experts Panel

 

Fee:

Members €195 pp
Non Members €250 pp

 

Booking:

Book below. For more info, email Dervla O’Neill at oneilld@ihf.ie  or call 086 083 6626