How to deliver a WOW FAM Trip and Site Visit to convert business (13Feb)


4 in stock


  • Tuesday, 13th February 2024
  • Online – half day – 9.30am to 1pm


Who should attend:

Sales and events teams, and anyone who does a show-around of the hotel.

What will you Learn?

  • What is the function of a FAM trip versus a site visit
  • Who organises them and who attends
  • What do you need to prepare
  • How to create a VIP welcome
  • Tips for delivering the perfect FAM
  • Tips for delivering the perfect site visit
  • How to follow up to achieve conversions



Mandy O’Rorke

Mandy is a dedicated tourism and hospitality professional with over 20 years’ experience in commercial operations, marketing, event management, leisure, and business tourism. She has played a key role in the success of prominent tourism and hospitality businesses in Ireland, spanning hotels, retail, DMCs and online travel agents. Through a goal focused and empathetic approach Mandy excels in supporting tourism businesses to maximise opportunities and enhance their overall performance.


Elaine McInaw

With over 20 years of experience, Elaine is a dynamic, goal-driven senior industry professional. She excels in proactive/reactive sales, PR, communications, pricing, revenue management, lead generation, key account management, data analysis, and customer engagement. Her expertise spans offline and online channels, encompassing domestic and global markets.



Members: €65 pp

Non-Members: €85 pp


This course is limited to 12 people. Book your place below.

For more information, call Dervla O’Neill on (086) 083 6626, or email:

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Additional information


Members, Non-Members

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