Course Date / Time:

Tuesday 21st February (9:30am to 12:30pm)

Download the course brochure HERE.



Felicity McCarthy is the founder of Spark Digital, a digital marketing training and consultancy company

Who should attend:

People who have attended introduction course on 12th November – and hoteliers, managers or marketers.

The attendees should be already reasonably familiar with how Tik Tok works, even personally, and should have at least tried to create, or saved into drafts, their potential TikTok videos.

Content Outline:

TikTok 101 is an introductory module designed to help demystify the process of using TikTok. The module will help participants understand the basics of TikTok and instill the principles of using the platform effectively, utilising it for business, and the essential tips on getting started with marketing.

  • What is TikTok?
  • Creator Vs Business Account
  • How to set up a business account
  • User behaviour on TikTok
  • Why TikTok for business
  • Content Creation
  • How to create, edit, and post – what works
  • Ideation for business content and popular themes on TikTok
  • Best practice in using TikTok
  • Selecting the right ‘sounds’ on TikTok
  • Mobile first, Browser, Post Scheduling
  • Introduction to advertising on TikTok



Having completed this course, attendees will:

  • Understand in a more in-depth way how to use each of the TikTok features
  • Become familiar with a range of editing capability also available within TikTok’s ads manager
  • Have brainstormed and shared popular trends and content ideas to grow the visibility on TikTok



Members €65pp

Non Members €85pp

The training webinar link will be forwarded to you the day BEFORE the webinar when payment is processed.


Any Questions?
Phone. (086) 083 6626