Thursday, 28th March, 9.30 to 1pm Online


Who should attend:

Sales Managers, Revenue Managers, General Managers


Course content:

What you will learn: at the end of this session you will understand

  • Pricing, including
    • Defining the retail price point for diverse offerings and the expression of value
    • The diverse range of price points for consideration: from retail to breakeven
    • How to price for profitability
    • Expectations regarding pricing for diverse sales channels
    • How to harmoniously integrate diverse pricing models to achieve sustainable revenue generation
  • Contracting
    • How to contract for diverse opportunities
  • Negotiating
    • How to negotiate with confidence
    • The importance of following up



Julie O’Brien

Tourism Strategy, Product Development and Commercial Specialist



Price €65 pp  – for Members

Price €85 pp – for non-Members


This course is limited to 20 people.

Book online below.

For more information, call Dervla O’Neill on (086) 083 6626, or email: