Wednesday, 23 February 2022



Duration: 10am – 1 pm by webinar (3 hours plus Q&A)

Note: Limited to 20 places


Who should attend:

This workshop is aimed at hotel professionals with a basic knowledge of revenue management, who would like to grow this knowledge and gain a practical understanding of revenue management principles.


Course Outline:

This workshop content will provide an introduction to all things revenue management, looking at where the function sits within the organisation. Drawing on a combination of theory and industry examples, the workshop will provide practical learnings and insights in the following areas:

  • Concepts of Revenue Management
  • Revenue Management Metrics
  • Lead Time analysis
  • Where does Revenue Management sit in the organisation
  • The Competitive Set
  • The link between guest reviews and Revenue Management
  • Pricing and Distribution
  • The importance of diversified revenue streams and product innovation


Oonagh Cremins and Deirdre McDonald, The Innovate Room

(Experts in Revenue Management and trainers on the Leadership and Management Development Programme)



Members €55 pp
Non Members €85 pp



Book online below.

For more information, email Dervla O’Neill at  or call 086 083 6626 for more information