Date: 20 January

{Full day in person}

Time: 9.30am – 5pm

See the full programme brochure HERE.


  • To learn how to devise a Marketing Action Plan for the property
  • Understand the different marketing tools

Learning Outcomes:

  • Contribute to marketing discussions and critique marketing tools
  • Generate marketing ideas for the property


  • How to devise a Marketing Action Plan for the Hotel
  • Objectives and Strategy development
  • Marketing Action Plans
  • Practical marketing tools
  • Websites, logos, and brochures
  • Online, Digital and Social Media Marketing


– Marc Thornton,
DTA Marketing


€495 pp for Members, for all 9 modules

€595 pp for non-Members

For more information or to book, call Dervla O’Neill on (086) 083 6626, or email: