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30th January – 23rd April 2024

The format is 9.30 – 1.00, and 2.00 – 4.30 (if full day)


Key Reasons to Attend

Many staff have been promoted without formal training in management and may want this opportunity to upskill. Managers are often being challenged in their role as the industry is more complex than ever before. Here are some of the benefits of the programme:

  • Increased understanding of marketing, revenue management and accounting knowledge
  • Improved interviewing skills to attract and retain staff
  • Upselling skills to increase revenue
  • How to deal with customer complaints to avoid adverse publicity
  • Increased conversion of event / booking enquiries
  • Improved staff motivation and retention


About the Programme:

  • 11 key management modules delivered by leading industry experts
  • Hybrid delivery with a mixture of 4 days in person (safe distancing) and remainder remotely
  • Mixture of 6 full days and 5 half days – every Tuesday throughout the course
  • NEW – 2 new modules added:#
    • Staff Appearance and Brand Standards
    • Communication in a Multicultural Environment
  • Short assessments will follow each module to address current challenges in your property
  • Participants who successfully complete all assignments will be presented with IHF Skillnet Certificate of Achievement


Course Leader: Marc Thornton, DTA Marketing

“Training on an industry specific Leadership & Management Development Programme has been proven to be a key motivator of staff and will increase the confidence of managers to deal with the challenges of today”


Price €575 pp  – for Members

Price €675 pp – for non-Members


This course is limited to 20 people.

Book below, or call Dervla O’Neill on (086) 083 6626, or email: