How much time does it take and how many people are involved when quoting for a piece of business? To shorten the process and win more business you need to examine every step in the process, then ask 5 questions: Why?, Why? Why? Why? Why? to get to the root cause!


Tuesday, 1st November

Timing: By Webinar online 10am to 1pm ( limited to 35 pax)


Who Should Attend:

Revenue Managers, Reservations team, Sales Managers, M&E Sales Team, Resort Sales teams.


Course includes:

What is Continuous Improvement (CI)?

Why apply CI in your department?

Understanding Customer Value

Overview of LSS Tools & Problem Solving Methods

How to select & Manage your CI Project

Common inefficient processes in Commercial departments

Top 5 CI opportunities for Commercial departments

How to sustain the improvements


What you will learn:

In this course we focus on how the Continuous Improvement tools can be used to optimise the processes in the commercial offices, freeing up time to allow the commercial team to spend more time selling!



Tom Mc Dermott

In a career spanning 35 years Tom noticed that routine tasks conducted daily in hospitality businesses can include 30% – 50% inefficiency!

Very few hospitality businesses use proven methodologies such as LEAN and Six Sigma to reduce waste and develop more consistent and efficient processes so this creates a clear opportunity.

Tom began his career straight from school at Dublin College of Catering, Cathal Brugha Street in 1987. Since then, Tom has worked internationally for Starwood, Cunard, Radisson and subsequently Hilton where he led their innovative “Operational Excellence” continuous improvement programme across Europe, Middle East & Africa.

Tom believes a hospitality business that embraces a continuous improvement mind-set creates a lighter, more collaborative, and productive workload for team-members, higher levels of satisfaction for guests, and more value for owners.



Members: €65 pp

Non-Members: €80 pp