Course Date:

12th November (9:30am to 12:30pm)



Felicity McCarthy is the founder of Spark Digital, a digital marketing training and consultancy company


Who should attend:

Hotels who are keen to promote their businesses using the most up to date social media platforms and features, to reach new and growing audiences.


Content Outline:

  • Latest developments on social media platforms including:
    • Latest features on Instagram
    • TikTok
    • Quick view on some other emerging social platforms such as Clubhouse & WeChat
  • Content creation, Best Practices and features on:
    • Instagram Reels, Stories
    • TikTok video editing options, styles & features
    • Business Account vs Personal accounts
    • Growing a community
  • Advertising options on Instagram and TikTok



Having completed this course, attendees will:

  • Understand the unique features of these new platforms, in order to be better able to effectively use them.
  • Have confidence in deciding the best approach for each of those new platforms, to begin now, or into the future.



  • Members € 50 pp
  • Non Members €70 pp

The training webinar link will be forwarded to you the day BEFORE the webinar when payment is processed.