Course Date:
19th October (9:30am to 12:30pm)
Who should attend:
Anyone interested in developing a focused video marketing strategy that can be used to inform and implement a plan for yourself and your hotel/business.
Content Outline:
- Hero, Hub, Hygiene Content Strategy
- Identifying the purpose of your video & choosing your style accordingly
- Targeting, profiling your ideal customer and identifying their emotional needs
- Analysing what makes an effective video
- How one can best use mobile to record marketing material
- Video editing tools & apps recommended
The course will use industry-relevant examples and recommendations throughout.
Outcomes:
Having completed this course, attendees will:
- Understand the impact of successful video marketing campaigns
Trainer:
Patrick Maxwell is an award-winning film director, experiencing success at numerous major film festivals around the world.
Price
Members € 50 pp
Non Members €70 pp
The training webinar link will be forwarded to you the day BEFORE the webinar when payment is processed.
