Course Date:

19th October (9:30am to 12:30pm)


Who should attend:

Anyone interested in developing a focused video marketing strategy that can be used to inform and implement a plan for yourself and your hotel/business.


Content Outline:

  • Hero, Hub, Hygiene Content Strategy
  • Identifying the purpose of your video & choosing your style accordingly
  • Targeting, profiling your ideal customer and identifying their emotional needs
  • Analysing what makes an effective video
  • How one can best use mobile to record marketing material
  • Video editing tools & apps recommended

The course will use industry-relevant examples and recommendations throughout.



Having completed this course, attendees will:

  • Understand the impact of successful video marketing campaigns



Patrick Maxwell is an award-winning film director, experiencing success at numerous major film festivals around the world.



Members € 50 pp

Non Members €70 pp


The training webinar link will be forwarded to you the day BEFORE the webinar when payment is processed.