– Commercial Strategy, Structure & Communication

Limited to 20 places

Download our brochure here



Thursday 27th April 2023, Time: 2pm – 4.30pm

Thursday, 4th May 2023, Time: 2pm – 4.30pm

Thursday 11th May 2023, Time: 2pm – 4.30pm



The format is 2pm – 4.30pm (Online)

Objectives of the Programme:

  • Pricing, Forecasting & Segmentation – Practising Agility in an ever-changing Environment
  • Benchmarking and Reputation – Why it is an integral part of any revenue strategy
  • Commercial Focus – Structure, Strategy & Communication


About The Programme:

An Advanced Revenue Management programme aimed at hospitality professionals with at least 2 years’ experience in a Revenue or
Commercial role. This course is aimed at those who would like to expand their knowledge within the revenue discipline and are
interested in growing more commercial awareness and revenue culture within their property. The programme will also support the
development of employees currently working within Sales, Marketing, Digital Marketing and GM roles, providing them with an understanding of the importance and effectiveness of a strong, collaborative commercial team.



Created with GIMP

Oonagh Cremins, – Owner, The Innovate Room


Amanda O’Donovan – Commercial Consultant



Places are limited to 20 people.
For more information, email Dervla O’Neill at oneilld@ihf.ie or call 086 083 6626 for more information