– The A-Z of Hotel Revenue Management


Click here to download the brochure.



21st September – 12th October 2023

The format is 10am – 1pm (Online)


Who should Attend:

Those with an entry level knowledge of Revenue Management, who would like to grow this knowledge and gain a practical understanding of revenue management principles. The programme will also support the development of employees currently working within reservation and front office roles, providing them with revenue management skills

Course outline (key topics):

Revenue Management Concepts and Metrics

Pricing and Segmentation

Distribution and Technology Choosing a competitive set

The importance of reputation management

Monitoring industry trends – current and future

How effective collaboration between the Revenue, Sales & Marketing functions contribute to commercial success

How to build and lead an effective and proactive revenue culture within your property

Tips on remaining agile in an ever changing environ  



Deirdre McDonald and Amanda O’Donovan of the Innovate Room


Price €195 pp  – for Members

Price €250 pp – for non-Members


This course is limited to 20 people.

For more information, call Dervla O’Neill on (086) 083 6626, or email: oneilld@ihf.ie